Tagged: employer branding

3 Ways to Improve Your Employer Brand with College Students

3 Ways to Improve Your Employer Brand with College Students

The skills gap is too wide! There are not enough engineering students! College recruiting is hard! Attracting diverse candidates is a challenge! These are all things we’ve heard from our technology clients very recently.  Finding and attracting recent grads or soon-to-be grads is tough. Not every environment is Google or Amazon or Facebook. So how […]

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The Importance of LinkedIn for Employer Branding

The Importance of LinkedIn for Employer Branding

When people think of employer branding on social media, they first refer to a company’s pages, the content they share, and the tone in which they communicate with followers. While definitely the main communication device for brands, a company’s page is just the surface of its employer branding on LinkedIn.

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Competing for Talent with Unemployment at a Six-Year Low

Companies are hiring and the unemployment rate is dropping! The US Bureau of Labor Statistics recently reported the Unemployment Rate is now at 5.9%, the lowest it has been since 2008. 248,000 jobs were added in September. In the technology and software industry, the unemployment rate is at 3.2% in Massachusetts. With a reported 4.84 […]

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