When Sales Meets Passion, Purpose & Product

When Sales Meets Passion Purpose & ProductRecently we were asked to provide the “Top 5” reasons to choose our company as the primary vendor of an account. Below is the response we submitted… yes we broke a rule by submitting 6, but sometimes it’s better to ask for forgiveness than permission.

I thought it was worth sharing because I liked our answers. Not because I think we summarized what we do well, but because it’s the truth! It’s why I work here. You need passion and belief in your product/company to sell it effectively and this summarized that best for me. So here it goes:

1. Clearly-Defined Purpose

Our organization exists to provide a platform for our customers to grow, eliminate worries when it comes to Talent Management at all levels (attraction, engagement and retention), and allows our internal employees to grow professional and personally. Our four pillars of our purpose are Relationships, Opportunities, Commitment and Integrity.

2. Our People

They are our first priority.  We want to provide a platform for them to excel and provide the training and development for them to grow personally and professionally. We believe that when we allow a forum for our people to excel our customers will excel. It’s flattering when our customer calls us and wants to hire one of our people, and it happens often.

3. Our Customers

We are specific about who we work with. Our clients aren’t just clients, they are partners. They must share a similar philosophy on ethically operating their business and the value they place on their internal employees. Companies that commoditize or treat employees as numbers don’t fully take advantage or appreciate the DAVIS Model. This has generated partnerships that are built to last decades…and they do.

4. Ethics/Trust

We don’t compromise. We believe that making a fair profit is the result of delivering comprehensive solutions on a daily basis. We are ambitious, driven and want to grow our organization but never cut corners to make a quick buck. We are in this for the long term and you’ll first notice our approach when we roll out our program to managers and start to wrap our current vendors under the DAVS model.

5. Creativity/Agility

This is core to who we are and who we hire. Going through the motions doesn’t work in a customer service centric industry. We don’t attack the symptoms of a customer problem. We are diligent and trained to seek the source/root of the problem and then transition the conversation to desired state. Here is where our tenured staff and tenured leadership team are able to make it happen and it’s what our reputation has been built on.

6. Business Intelligence / Data Analytics

Data and the intelligence mined from it set the roadmap to success. Early on in the wave of Big Data, DAVIS hired two business intelligence experts to drive this initiative and weave it into our customer and candidate experience. We employ business intelligence software which gives us real time alerts to allow for quick adjustments, as well as deep insights for medium to long term strategy and execution.

Thank you for taking the time to read. I’ve been looking at this text for a month or two now as it helps me craft internal and external messaging and stay on point. Perhaps it will motivate you to do something similar.

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