Davis Companieshttp://daviscos.com/wp-content/themes/davis_theme/assets/images/logo.svg325 Donald J. Lynch Boulevard, Suite 201MarlboroughMA01752USAcustomer support[+800-482-9494][+508-481-8519]
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Marketing Automation Systems & Analytics Specialist

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    • 92821
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Are you looking for a Marketing Specialist opportunity where you can be part of a growing industry? Well regarded company in the Biomedical industry needs a dynamic Marketing Automation Systems and Analytics Specialist to join a growing team in the southwest metro. This temp to direct position offers growth and a great benefit program.

The Marketing Automation Systems & Analytics Specialist will help define and establish marketing automation, customer data management and marketing analytics excellence.

Eloqua Platform Support:

• Apply your expertise on the technical configuration, integration and coordination of our Eloqua instance and processes

• Ensure Eloqua programs and segments are configured to deliver accurate targeting and reporting for our campaign marketers, and high-quality leads to our sales team

• Design and sustain durable processes in Eloqua and its integrations to ensure best practices in campaign lead management

• Optimize the Eloqua instance with correct folder structures and templates

• Monitor and ensure lead data integrity, flow and routing within and between Eloqua and SFDC

• Develop multi-step nurture and trigger campaign templates and best practices for use by others

• Launch and optimize email campaigns, including standardizing templates, setup, testing, scheduling and tracking

• Empower marketers to operate campaigns from inception to execution in a self-service manner program and asset templates

• Ensure all leads and contacts being marketed to are in compliance with legal regulations globally

Analytics Support:

• Deliver timely reporting and insights leveraging data from Eloqua Insights, Google Analytics and other sources of marketing channel data

• Help develop and support full reporting from initial contact to revenue booked to measure ROI by campaign, channel, program and lead source

• Maintain Analytics architecture across connected (and un-connected) systems and data sources, ensuring timely, accurate and efficient channel measurement

Education of the Marketing Specialist include:

• Bachelor’s degree in Marketing or equivalent experience required

Professional Experience of the Marketing Specialist include:

• 5+ years of experience in Eloqua, including in-depth knowledge of platform configuration, Eloqua Insights and creation of B2B lead generation campaigns required (Eloqua Certified Expert preferred)

• Experience and expert level knowledge in Google Analytics required

• Experience in Salesforce.com (SFDC) required

• Demonstrated expertise in marketing analytics reporting and digital marketing attribution modeling required

• Experience with alternative marketing automation systems, Content Management Systems (specifically Sitecore) and technical search engine optimization (SEO) preferred

• Ability to independently identify and solve problems within Marketing Automation Systems

• Proven ability to thrive in fast-paced, deadline-driven work environments

• Proven ability to influence, work, collaborate, and communicate globally with peers

• Diagnostics Industry work experience preferred

DAVIS Companies partners with the top employers locally and nationally. They choose us because of our reputation for finding high quality talent, fast, but also our experience for evaluating and representing the best candidates in the marketplace.  We make every effort to provide updates and feedback to candidates at each stage of the process as we appreciate how stressful looking for a new role can be.  Apply today and experience “The DAVIS Difference”. 



Quick Apply

  • As an Equal Employment Opportunity Employer, DAVIS has reporting requirements which require us to invite employees to voluntarily self-identify their race/ethnicity. Submission of this information is voluntary and refusal to provided it will not subject you to any adverse treatment. The information obtained will be kept confidential.
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